Our selection

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Moomin special products

Valley Shop's own products have been designed in co-operation with manufacturers, and the design has also taken into account Valley Shop's home region, Finnish Lapland.

Moomin's Winter Night series is illustrated by Lapland's winter night. An enamel mug, a serving board and a tea towel have been made for Moomin's Winter Night series. The products of the Moomin Winter Night series are sold out.

Moomin's Magic Winter series was inspired by Tove Jansson's "Moominland Midwinter" book. An enamel mug and a serving board was made for this series. The serving board is sold out.

In addition, the selection includes a couple of special Moomin Shop products that are only available in official Moomin Shops and from us.


The beautiful and funny Muurla Moomin products are made to be used every day. The materials chosen for the products are Finnish wood, high-quality glass, and durable enamel. For example, Muurla's Moomin enamel mugs are incomparable, because they don't suffer from small bumps and are lightweight.


Liven up your decor with charming Swedish Mitt & Ditt Moomin products. In our selection you can find flowerpots, the beloved residents of Moomin Valley as figurines, and beautiful candlesticks. The products of this Swedish company are made of lightweight polystone.

Rätt Start

For the smallest one in the family you can find beautiful and high-quality Moomin products from the Swedish company Rätt Start. Quality and safety have been the cornerstones in the design of their baby products. E.g., sleeping toys, pacifiers and chew toys are included in the selection. You can also create a fun mealtime for toddlers with colorful and fun cutlery that is durable and easy to wash.

Moomin by Nordic Buddies

Moomin By Nordic Buddies is a Finnish company founded in 2019 out of passion for Moomin and the values they represent. Nordic Buddies' products are suitable for all Moomin fans regardless of age. The wide range of products include colorful and fun Moomin socks, beanies key chains and much more. The products have OEKO-Tex certification. Cotton for the production comes from Anhui and Henan regions in China (not Uyghur).

In the future Nordic Buddies will invest especially in minimizing plastic and/or making it biodegradable.

Everyone will find their favorite in this selection!


Kupilka's Moomin series combines high-quality design which respects nature, new technology and the beloved residents of Moomin Valley. Together these features create an environmentally friendly hiking dishes and the best friend for those who move around in nature. 

KUPILKA® hiking dishes are made from Kareline® natural fiber composite. Both the biomaterial and the products are carbon-neutrally produced in Finland. Our selection includes Moomin cups and bowls with your favorite characters in beautifully broken colors.


Martinex's cooperation with Moomin characters date back to the early 1990's, since then the selection has included an ever-expanding selection of Moomin products such as clothes, toys, household items, bags and much more. In our store you can find fun Moomin clothes for the little ones in the family as well as practical Moomin backpacks, bags and pouches.

Who could be a nicer friend for everyone than a plush toy of their favorite Moomin character. Would it be Moomin, Sniff or maybe Moomin's Ancestor?


Lasessor is a Finnish company founded in 1992 that specializes in the design and manufacturing of accessories. Moomin by Lasessor products found in our shop includes various umbrellas, bags, wallets, and scarves. Lasessor relies heavily on Finnish design, thanks to which it has been awarded the Design from Finland mark.


We want to share the Moomin story with our customers around the world. 

In our store you can find Tove Jansson's original Moomin books in paperback in English. In addition, our selection includes various Moomin picture books and coloring books in English. As we have to order English-language books from abroad, and due to availability reasons, our selection may vary. 

In Finnish, you can find original Moomin books in paperback, as well as various picture books in our store.

Other nice Moomin things

The Moomins are fun company for everyone, regardless of age. Everyone can find inspiration for new games from their stories and adventures, and what could be better than spending time with the Moomins. In our store you can find toys, games, puzzles, notebooks, drawing and paper accessories for Moomin fans of all ages. In addition, a large selection of different Moomin bags and pouches, key chains, magnets, bookmarks, pins, drinking bottles, reflectors, etc. are available.

Who is your favorite Moomin Valley resident? Is your favorite one of the Moomin family, such as Moominpappa or Moominmamma? Or will you be delighted by the spicy Little My or the dreamy Mymble? Or maybe you want to go on an adventure with Snufkin or Moomintroll. On more exciting adventures, you may want to follow Stinky or The Groke.