Our store name is changing.

The new name is Moomin Shop Rovaniemi!

We will now become an official Moomin Shop.

The opening will be held in June and we will announce more details later. 

We are pleased to present our novelties: Moomin Winter Night and Moomin Magic Winter trays!

Now exclusively available only in our store!


Lapland's largest selection of Moomin products

Valley Shop was opened in October 2018 in Santa Claus Village. Our store specializes in Moomin products, that we have the widest selection of in Lapland.

In our store you can find the most widely known Moomin products, but also rarities that are not available everywhere. New products become available and older products are discontinued all the time. As a small and private shop, we can flexibly change our selection according to demand and supply.


All Moomin products for sale in our store are from manufacturers who hold a product license issued by Moomin Characters Oy Ltd. You are warmly welcome!

Come to visit

You can find our store in Santa Claus Village, at Arctic Circle, Rovaniemi, Finland.

Our store is in the Info-building, opposite Santa Claus' main building.

By following us on Instagram and Facebook You stay updated with news and other information related to our products.