Moomin atmosphere

Valley Shop

A store specializing in Moomin products in Santa Claus Village, Rovaniemi

We serve every day from 11 a.m. to 5 p.m. in Santa Claus Pajakylä, Rovaniemi. 


Lapland's largest selection of Moomin products

Valley Shop was opened in October 2018 in Santa Claus Village. Our store specializes in Moomin products, that we have the widest selection of in Lapland.

In our store you can find the most widely known Moomin products, but also rarities that are not available everywhere. New products become available and older products are discontinued all the time. As a small and private shop, we can flexibly change our selection according to demand and supply.

As a specialty, we have designed our own Moomin product selection in co-operation with product manufacturers. These Valley Shop's special Moomin-themed products are exclusively available in our store.

All Moomin products for sale in our store are from manufacturers who hold a product license issued by Moomin Characters Oy Ltd. You are warmly welcome!

Come to visit

You can find our store in Santa Claus Village, at Arctic Circle, Rovaniemi, Finland.

Our store is in the Info-building, opposite Santa Claus' main building.

By following us on Instagram and Facebook You stay updated with news and other information related to our products.